A group for men that seeks to discover or rediscover the masculine values of the old traditions, searching for the personal realization of each of the participants. Sobre Homens (About Men) puts into contemporary context the ideas and teachings left behind by great men.
A visual identity, site and facebook page that conveys the idea of something rustic, of ancient ideas and values, that captivates men that are looking to improve themselves and acheive great personal realizations in the modern world.
FIND YOUR TRUE WILL
Sobre Homens, by ancient traditions, focuses on questions about life, ethics, spirituality, and the universe. In this way it gives a true north to each one of its memeber, showing the true meaning of life, leaving a legacy not just for their own sake, but for the sake of others. Since it is not a religious institution, they focus completely on personal development and extending the horizon of individual thought.
They came to us with this project to create something that showed their goals and virtues, allowing them to reach out and help men to find themselves in life. Using a rustic and masculine style, we created a visual identity, website and social media account capable of captivating the ancient traditions, displaying the ideological principles followed by the group.
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