STEP 1: Create Realistic Expectations

You won’t get rich in the first month with advertising, but you certainly can eventually if you don’t stop. The secret to success in advertising is knowing your target audience. For this it’s important that our clients are realistic about how this process works. We separate, for instructive purposes, a successful campaign in steps. It’s important to understand that you first lose money to gain information, and information is the key to success. Second, you learn how to use this information in an optimized way. Finally, once the brute work part is over comes the time to harvest the fruits of your labor. Therefore it’s important to remember: never give up in the beginning, continuity with consistency is the key.

STEP 2: Planning

The best way to not have a long and difficult learning phase is to already have some experience and know your clientele well, or have a fast and efficient way of sketching who it is exactly. This phase is a pre-advertising study where we try to estimate with the highest precision possible who is your optimal target audience. The better this phase is carried out, the faster the return rate on your investment will be. Infomation is vital to your success.

STEP 3: Learning

This is definitely the most important e delicate step in the process. This is where the pressure and expectations are big, since it’s when the campaign has already been launched and desire for immediate results is natural. However, it’s also when we must maintain calm, here it’s much more important to get it wrong but be conscious than to get it right solely on luck. In this phase there is rarely profit and it’s when you have to learn what works and what doesn’t, who really is your target audience, how the competition is positioning itself and much more. Generally it lasts at least a month, and giving up within the first 50 days is throwing away your money.

STEP 4: Refinement

Here things start to get better, the return on the investement starts to appead but still isn’t quite what was wanted. The client in this phase it already used to the online marketing data and starts to make better decisions, since they already have a strong foundation of data and know what works and what doesn’t. The objective of this phase is earning the maximum possible profit with the same investment budget.

STEP 5: The Snowball

This is definitely the most satisfying phase; the profits are already being reached and it’s the time to decided between growing or maintaining the same. Once you reach the maximum profit for the current campaign we suggest saving a percentage for reinvestment in the next campaign. That’s when the snowball effect begins to happen. If done well, the earnings increase gradually and constantly. If the product being sold is scalable, there’s a possibility for enormous profits.